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WEDNESDAY, June 18th
8:45AM to 9:15AM Registration
9:15AM to 9:45AM Welcome – Overview of the Day
9:45AM – 10:30AM Own Your Market for Optimal Growth
Trade area demographics
10:30AM – 11:15AM Real Estate
Lease Negotiations & Re-negotiation
11:15AM – 11:30AM Break
11:30AM – 12:15PM Effective Local Marketing Programs
LSM in urban areas
12:15PM – 1:45PM Lunch in Sponsor Area
1:45PM – 2:30PM Delivering On Your Promises
Outstanding Customer Service
2:30PM – 3:15PM Selecting & Implementing Additional Brands
3:15PM – 3:30PM Break
3:30PM – 4:15PM Building Infrastructure to Meet Growth Demands
4:15PM – 4:45PM Mindshare Session– Key Takeaways
New Ideas
Best Practices
4:45PM – 5:00PM Legislative Threats to Small Business
5:00PM – 6:30PM Cocktail Reception with Sponsors
Wednesday, June 18th, 2014

08:45AM - 09:15AM

Registration Desk Opens

09:15AM - 09:45AM

Welcome IFA Representative

Overview of the Day - Regional Multi-Unit Summit

Melanie Bergeron, CEO/President, Two Men & A Truck

09:45AM - 10:30AM

Own Your Market for Optimal Growth

Trade area demographics analysis workshop.  How do you evaluate the demographics of your specific trade area?  In this workshop, you will learn how to evaluate who your customer is, potential new customers, your competition along with tactical information that will help you select better sites, market your franchise business and look for new opportunities. 

Facilitator: John Metz, Multi-Unit Franchisee / Franchisor, Denny's, Dairy Queen, Hurricane Grill & Wings

Panelist: Lloyd Sugarman, Multi-Unit FranchiseeJohnny Rockets, Original Soupman

10:30AM - 11:15AM

Real Estate

Lease negotiations & re-negotiations – Securing the optimal site is critical for the long-term success of your business.  Negotiating the best rent, tenant improvement and other lease specifics will help you open your new location positioned for success.  You may already be in the best location but are nearing the end of your lease.  What are the current strategies for negotiating and re-negotiating leases?  How do you best work with landlords?  This session shares pointers and strategies for doing just that. 

Program Leaders: Michael Cohen, President of Tri-State Region, Colliers International & Patrick Breslin, Head of Retail, Colliers International

11:15AM - 11:30AM


11:30AM - 12:15PM

Effective Local Marketing Programs

Local Store Marketing is a critical element of success for every brand, whether you are new to the market or an established brand with media backing. Getting and keeping awareness high at the local level should be a part of your business plan. Learn what’s working, not working in reaching the target customer and how to evaluate marketing opportunities to fit your budget.

Facilitator: Diane Phibbs, Executive Vice President, Franchise Update Media

Panelist: Richard Bernstein, Multi- Unit Franchisee, Huntington Learning Center; Rodger Blake-Ward, Multi-Unit Franchisee, Jersey Mike's

12:15PM - 01:45PM

Lunch in Sponsor Area

01:45PM - 02:30PM

Delivering On Your Promises

You’ve attracted the customer visit and now you must ensure they come back.  Quality, service and cleanliness are key to customer retention.  How do you ensure your employees provide outstanding customer service, product/service quality while delivering them in a clean, inviting environment?  Is it really that important – the answer is yes.  Come find out why.

Facilitator: Mitch Cohen, Multi-Unit FranchiseeDunkin' Donuts, Baskin Robbins, Nathan's Famous Hot Dogs

Panelist: Jeffrey Tews, Multi-Unit FranchiseeBrightStar Care, Mr. Handyman

02:30PM - 03:15PM

Selecting & Implementing Additional Brands

Adding a new brand is a great way to broaden your portfolio.  You’ve developed your market plan and understand your trade area demographics.  How do you choose which brand or franchise industry segment is right for you?  Our panel of pros will share the techniques they’ve used when growing their portfolio of brands. 

Facilitator: Eric Simon, Senior Client Solutions Executive, Research & Consulting, FRANdata

Panelist: Bill Hall, Multi-Unit FranchsieeDairy Queen; Bob Schnieder, Multi-Unit Franchisee /Area Developer, Liberty Tax

03:15PM - 03:30PM


03:30PM - 04:15PM

Building Talent and Infrastructure to Meet Growth Demands

You’ve decided the time is right to add new locations or a new brand.  It’s a big decision and you’ll need a plan to build your infrastructure to accommodate your growing portfolio.  What are the steps you take to evaluate your current business structure to grow into the one you envision?  Learn some of the consideration sets for growing your infrastructure.  

Facilitator: Gary Robins, Multi-Unit FranchiseeSupercuts, Cost Cutters

Panelist: Brooke Wilson, Multi-Unit FranchiseeTwo Men & A Truck; John Russell, President, Wireless Zone

04:15PM - 04:45PM

Mindshare Session - Key Takeaways

New Ideas, Best Practices from the day 

04:45PM - 05:00PM

Legislative Threats to Your Small Business

Facilitator: Matthew Haller, SVP of Communications & Public Affairs, IFA

05:00PM - 06:30PM

Cocktail Reception with Sponsors